This is a bit of a glimpse into a portion of the first round of concepts for Optimistic Millennial. When I work with clients to develop a visual identity, I typically deliver anywhere from 5–10 different concepts, and then we come together to decide which direction you are most intrigued by. From there, edits follow and we arrive at a final mark. I love the clean, simple lines of this brand. Their blog tackles some heavy topics (debt, self-discovery, purpose) so we needed to strike a balance of personality and professionalism.