This is a conceptual project for a floral shop located in historic Stillwater, Minnesota. Set in the river valley, Stillwater is home to dozens of enchanting small businesses. From yarn shops and outdoor apparel collections to old fashioned candy establishments, charm and charisma keep this tourist town booming year-round.
Challenge: Create an identity that sets Sprout apart from other local floral shops, that are a bit more old-fashioned in nature. Develop a flexible identity system that is clean, fresh, energetic, and memorable.