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Olivia Herrick Design | Blog
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Sprout Floral

This is a conceptual project for a floral shop located in historic Stillwater, Minnesota. Set in the river valley, Stillwater is home to dozens of enchanting small businesses. From yarn shops and outdoor apparel collections to old fashioned candy establishments, charm and charisma keep this tourist town booming year-round.

Challenge: Create an identity that sets Sprout apart from other local floral shops, that are a bit more old-fashioned in nature. Develop a flexible identity system that is clean, fresh, energetic, and memorable.

SproutFlorallogo

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Optimistic Millennial

This is a bit of a glimpse into a portion of the first round of concepts for Optimistic Millennial. When I work with clients to develop a visual identity, I typically deliver anywhere from 5–10 different concepts, and then we come together to decide which direction you are most intrigued by. From there, edits follow and we arrive at a final mark. I love the clean, simple lines of this brand. Their blog tackles some heavy topics (debt, self-discovery, purpose) so we needed to strike a balance of personality and professionalism.

OMBlog

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