Love Your Melon is an apparel brand run by Crews of college students across the country on a mission to give a hat to every child battling cancer in America. Love Your Melon sells quality, USA-made products and donates 50% of net proceeds to two organizations — CureSearch for Cancer Research and the Pinky Swear Foundation. This year alone they donated over $1,000,000 to these partner organizations.
I designed Love Your Melon’s logo in December of 2012 and at that time had no concept of how incredible their reach would become. I am so proud of their remarkable, selfless work. I am honored to get to be able to work with the Executive Crew every week to design packaging, products, identity, collateral, publications, and social media posts.