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Olivia Herrick Design | Love Your Melon
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Love Your Melon

Love Your Melon is an apparel brand run by Crews of college students across the country on a mission to give a hat to every child battling cancer in America. Love Your Melon sells quality, USA-made products and donates 50% of net proceeds to two organizations — CureSearch for Cancer Research and the Pinky Swear Foundation. This year alone they donated over $1,000,000 to these partner organizations.

I designed Love Your Melon’s logo in December of 2012 and at that time had no concept of how incredible their reach would become. I am so proud of their remarkable, selfless work. I am honored to get to be able to work with the Executive Crew every week to design packaging, products, identity, collateral, publications, and social media posts.

Date

March 2015

Category

Identity, Lettering, Packaging