Mind Over Mattress is a fitness apparel brand with a little personality. Whether you enjoy an at home fitness program, weightlifting, running on the treadmill or at the park, or participating in a sport, they are your go-to girls for providing fun clothes that help motivate you. Their clothing is designed to be simple, unique, fun, inspiring and created to make you look and feel good all while accomplishing your goals.
The Mind Over Mattress girls came to me with a vision for a minimalistic logo that showcased their connection to the fitness world but was flexible enough to work in a variety of different settings. The result was a clean, simple mark that allows them to play up other typographic elements on their products and website.