The Style Theory is a lifestyle blog run by the lovely Lisa Rosado. It features posts that touch on fashion, beauty, life, and generally being as joyful as possible. Lisa is so passionate about what she does — it’s truly incredible. She came to me with the desire for an energetic, feminine mark that was versatile enough to be used across different mediums. The result was a hand drawn logo and a set of alternate marks that are used on social. In April of 2016, Lisa launched her clothing line, The Style Theory Collective. Check it out here.